Behavioural Minutes

​

I apply behavioural psychology to understand customer decisions and turn those insights into business growth strategies.

​

This section brings together applied insights from behavioural science, decision theory, and consumer psychology, focusing on how people and organisations make decisions, form attachments, and respond to emotional dynamics in business.

Each study is grounded in real behavioural data and translated into strategic frameworks for sharper positioning, deeper leadership thinking, and more informed growth decisions.

​​​

​

A small, self-led e-commerce project that helped crystallise years of academic and strategic learning.