About Karina Karn
Decoding psychology of human choice
Her work combines behavioural science, symbolic analysis and decision design, helping brands understand what costumers actually respond to beneath logic, language and data.
She is the author of Invisible Triggers and the creator of frameworks that reveal the subconscious patterns shaping brands, identities and costumer decisions.
The House of Karn serves as the intellectual institute behind her work, unifying her research, behavioural methodologies, strategic consultancy, publications and the AB Press archive.
Karina’s insights have been sought by global media and decision networks, and her thinking has influenced founders, executives and creative leaders across industries.
“Our team used to optimise campaigns, now we design from human behaviour itself. The results changed how we think about growth."
— Founder, SaaS
“AI can automate, but it can’t feel. Her work gave our brand back its humanity and paradoxically, that’s what made our tech product unstoppable.”
— Co-Founder, Startup Company
Behind the Method
Brands are built on the psychology of human choice. Technology can predict behaviour, but only psychology can shape it
Body of Work
"What is invisible to others today because your competitive advantage tomorrow." - Karina Karn
Books
Archive Pieces. Canonical Works
Lectures
Public Discourse
Frameworks
Methodologies
Masterclasses
The School
Mentorships
Intellectual Direction
Consultory
Strategic Collaborations
Mission
The House of Karn is the backbone of my work, a school of thought dedicated to building brand systems rooted in human psychology, symbolism and decision science.
My research explores how visual-spatial cognition, cultural cues and subconscious patterns shape brand perception. Over time, my mission is to expand this area of work, creating a new standard for brand strategy beyond traditional marketing logic.