Karina Karn is a growth strategist specialising in revenue-led go-to-market strategy with a strong behavioural science foundation.

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She began her career within multinational environments, working closely with customer data teams in the banking sector, gaining direct exposure to large-scale behavioural patterns and decision friction within complex organisations.

In 2017, she founded AB Press, an independent publication grounded in behavioural science. Established as an independent publishing and white paper platform, it explored marketing, branding and consumer psychology, later forming the foundation of her books.

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After building a publication followed by over 8,000 founders, she transitioned into leading a go-to-market boutique. Today, she designs and executes revenue-led strategies that align positioning, channels and teams across the UK, EU and US.