Karina Karn is a Fractional CMO specialising in revenue-led go-to-market strategy, with a strong behavioural science foundation. She began her non-linear career within multinational environments before founding AB Press, an independent behavioural science publication, in 2017. Created as a research and white paper platform, it focused on marketing, branding and consumer psychology for founders, and later became the foundation for her books.​

​

In parallel, she worked with customer and commercial data teams in the banking sector, gaining direct exposure to large-scale behavioural patterns, organisational misalignment and decision friction within complex organisations. As the publication grew to over 8,000 followers, founders increasingly reached out seeking for help on applying consumer psychology to go-to-market decisions. This demand led her to begin establishing her GTM practice.​

​

Today, she leads and executes revenue-led go-to-market strategies, aligning positioning, channels and teams to drive measurable growth across UK, EU and US markets.