Karina is a Behavioural Growth Strategist and founder of Choice Decoded, working with tech companies to improve conversion and revenue performance in 90 days.

 

With over a decade of GTM experience, she scaled complex revenue processes, identifying and solving the friction that causes buyers to drop off. Her work has been featured in International Business Times, she advises research networks, and delivers workshops, and expert talks on customer psychology at leading universities. 

 

Growing up as a Cross-Cultural Kid wired her to instinctively spot behavioural patterns and adapt narratives. She cuts through complexity to connect what your company offers with how your customers think. Her work sits at the intersection of behavioural science and product marketing. Through her career, she designed the Triple-Sail Framework™, a model to identify where growth breaks across the funnel, and how to fix it without adding unnecessary complexity.

 

​She doesn’t focus on adding more traffic or channels, but on fixing what happens after customers arrive, where most revenue is actually won or lost.​

 

Are your buyers actually converting fast, or just showing interest?

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You’re getting traffic and signups, but they aren't turning into revenue. Something in your funnel is breaking, and it’s usually the gap between your promise and the user's perception of value. We’ll pinpoint exactly where buyers drop off, why they lose interest before they commit, and how to fix your existing journey to turn signups into paying customers. We'll fix the conversion engine to scale.

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Through Choice Decoded, Karina supports high-functioning neurodivergent professionals and analytical minds, providing tailored resources to turn complex thinking into strategic impact.