Karina is a Behavioural Growth Strategist and founder of Choice Decoded, working with tech companies to improve conversion and revenue performance in 90 days.

 

With over a decade of GTM experience, she scaled complex revenue processes, identifying and solving the friction that causes buyers to drop off. Her work has been featured in International Business Times, she advises research networks, and delivers workshops, and expert talks on customer psychology at leading universities. 

 

Her work sits at the intersection of behavioural science and revenue systems. Through her career, she designed the Triple-Sail Framework™, a model to identify where growth breaks across the funnel, and how to fix it without adding unnecessary complexity.

 

​She doesn’t focus on adding more traffic or channels, but on fixing what happens after customers arrive, where most revenue is actually won or lost.​

 

Are your buyers actually converting fast, or just showing interest?

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Through Choice Decoded, Karina supports high-functioning neurodivergent professionals and analytical minds, providing tailored resources to turn complex thinking into strategic impact.