Behavioural Marketing Strategist applying decision psychology to influence buying behaviour, boost conversions and help leaders and growth-focused organisations.

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I turn psychology into business strategy - transforming how companies position, persuade and grow by decoding the invisible emotional patterns and cognitive triggers behind every 'yes' - from the boardroom to the broader public.

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Each piece reflects strategic learning across projects, research, and behavioural insight - combining consumer and citizen behaviour to shape brand trust, relevance and resonance.