Invisible Triggers
Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.
Invisible Triggers is the playbook for the other 95% of the decision-making process - the invisible, emotional and irrational drivers that shape consumer choice.
What if the answer to your biggest brand challenge isn't another tactic? This book is the manual they never gave you.
The ultimate advantage is already hardwired in your customer's brain. What if you were the only one who knew how to access it?
A Visual Arsenal for Immediate Impact
Already trusted by founders, marketers, and strategic leaders across industries, Invisible Triggers is a visual playbook of 37 actionable frameworks each one built around a core psychological bias, to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.
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Capture Attention & Create Demand: Frameworks to make your brand the obvious choice
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Design Offers That Convert: The psychological triggers that turn hesitation into a decisive 'yes'
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Build Lasting Loyalty & Trust: Roadmap to forge an emotional connection that turns buyers into advocates
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Win Your Market Position: How to make the competition irrelevant
Replace months of slow, expensive consulting with minutes of immediate clarity.
This is the definitive guide to understand the art and science of human choice: founders, marketers, strategic leaders, psychologists and academics.
Endorsements
Karina Karn from INVISIBLE TRIGGERS: "What is invisible to others today because your competitive advantage tomorrow." Good stuff, Karina!
Global branding leader, author and a prominent figure in marketing and advertising.
For author or media inquiries, please contact Karina Karn via the form here.