When pipeline grows but revenue doesn’t follow
Helping B2B founders closing the revenue gap between marketing promises and product reality.
Karina Karn, MSc
Global Growth Strategist
Over the past 14 years, I’ve worked across multinational environments and early-stage companies, advising more than 35 organisations across Europe and the US on how to turn user behaviour into measurable growth.
My work sits at the intersection of behavioural science and revenue systems. I’m the author of two books on consumer psychology, and I’ve developed multiple whitepapers exploring how decision-making impacts adoption. Through this work, I developed the Triple-Sail Framework, a model designed to identify where growth breaks across activation and conversion.
Trusted Expert for NewtonX, the research network used by Fortune 500 brands.
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Solutions
Strategic Revenue Architecture
Identify and fix the structural gaps between acquisition and expansion. I help teams align marketing promises with product value to ensure no opportunity is lost in the handover. It’s not just about CRM; it’s about building a system where every lead has a clear path to revenue.
Conversion Psychology & Messaging Alignment
Solve mid-funnel friction by addressing buyer objections before they happen. I audit your messaging and onboarding through a Product Marketing lens to ensure the value is perceived immediately. We don't just fix 'drop-offs'; we build momentum from signup to sale.
40%+
Outbound engagement validating demand
2,300+
Qualified user visits generated
11.4%
High-intent acquisition performance
14K
Early traction and audience growth
The Behavioural Method
By decoding how people perceive, categorise and choose products, behavioural insight can be translated into defensible strategic positioning that reduces decision friction in saturated markets.
This process is formalised in a proprietary behavioural positioning model used to strengthen category recognition and accelerate adoption.
Why customers choose one brand over another
"What is invisible to others today because your competitive advantage tomorrow." Good stuff Karina!
Marty Neumeier
Global branding leader and author
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Revenue Leak Audit
Get a 2-minute Loom identifying why your website is losing buyers and where your messaging fails to convert interest into revenue.
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2-minute strategic video audit
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Messaging & Value Alignment review
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Top "Revenue Leaks" identified
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High-leverage conversion recommendations.
I’ll reply within 48 hours.
"I'm very thankful to Karina for her insights and recommendations. Her perspective brought real clarity to our brand. She's an outstanding expert in her field, and it was truly great to hear her thoughts on our brand."
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Vitalik Vinnikov
Co-Founder, V&M Devs
"Karina had already done her homework on my project based on the material I shared. Her feedback was highly effective and concrete."
Jeremy Kemp
Co-Founder, Tech Waves
Revenue Gap Workshops
These online workshops focus on closing the gap between user acquisition and actual revenue realization. We show teams exactly where they are losing buyer momentum and how to address the strategic objections that stall growth. The goal is simple: eliminate buyer friction, clarify your value perception, and turn your existing pipeline into a predictable revenue engine.
