When pipeline grows but revenue doesn’t follow
Working with B2B teams to fix the growth gap before sign-up, using consumer psychology and product marketing.
"I'm very thankful for her insights and recommendations. Her perspective brought real clarity to our brand. She's an outstanding expert in her field, and it was truly great to hear her thoughts on our brand."
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Vitalik Vinnikov
Co-Founder, V&M Devs
"Karina had already done her homework on my project based on the material I shared. Her feedback was highly effective and concrete."
Jeremy Kemp
Co-Founder, Tech Waves
35+
Companies advised
12
Masterclasses delivered
4
Podcast Features
6
Fireside chats
Karina Karn, MSc
Behavioural Growth Strategist
Over the past 10 years, I’ve worked with more than 35 tech organisations across Europe and the US. I’ve developed multiple whitepapers and the Triple-Sail Framework, a model designed to identify and rectify growth leaks.
My work has been published on International Business Times. I'm a member of the NewtonX expert network, and the Royal Institution and I've delivered talks at universities.
Due to the deep, systemic nature of her work at the intersection of RevOps/ Product Marketing and Behavioural Science, she only accepts 2 new partner organizations per quarter. Currently, there is a 6-month lead time for new applications.
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Growth System Masterclasses
These online live sessions focus on closing the gap between user acquisition and actual revenue realization. She shows teams exactly where they are losing buyer momentum and how to address the strategic objections that stall growth. The goal is simple: eliminate buyer friction, clarify your value perception, and turn your existing pipeline into a predictable revenue engine.
Why customers choose one brand over another
"What is invisible to others today because your competitive advantage tomorrow." Good stuff Karina!
Marty Neumeier
Global branding leader and author
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Revenue Leak Audit
Get a 2-minute Loom identifying why your website is losing buyers and where your messaging fails to convert interest into revenue.
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2-minute strategic video audit
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Messaging & Value Alignment review
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Top "Revenue Leaks" identified
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High-leverage conversion recommendations.
I’ll reply within 48 hours.
The Behavioural Playbook
By decoding how people perceive, categorise and choose products, behavioural insight can be translated into defensible strategic positioning that reduces decision friction in saturated markets.
This process is formalised in a proprietary behavioural positioning model used to strengthen category recognition and accelerate adoption.
Newsletter
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