When pipeline grows but revenue doesn’t follow
Helping B2B SaaS leadership teams (£500k – £10m ARR) facing stalled pipeline, cross-functional friction and unpredictable growth.
Karina Karn, MSc
Fractional CMO | Behavioural Science
I'm brought in when the next move is high-stakes and precision matters, I identify the blind spots and patterns that constrain growth before they show up in dashboards. I redesign decision architecture and GTM execution through behavioural science.
Over a 14-year career as a senior marketing leader I've developed a structured proprietary framework used across global and growth-stage organizations to reduce costly misalignments at critical moments.
Trusted Expert for NewtonX, the research network used by Fortune 500 brands.
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Strategy Consulting
Positioning & Conversion Intelligence
I apply behavioural decision models to clarify category positioning, strengthen value propositions and remove hidden decision friction across the buyer journey.
By combining qualitative insight, signal detection and behavioural diagnosis, I identify where hesitation slows demand and translate it into sharper messaging, stronger traction and higher conversion.
GTM Orchestration & Revenue Execution
I lead revenue transformation at pivotal growth stages where cross-functional misalignment creates long-term drag.
Through ICP recalibration, pipeline restructuring, revenue loop design and cadence discipline, I architect and operationalise scalable demand systems across marketing, sales and customer success.
Not ready for a full engagement?
A 90-minute High-Precision Intervention for companies facing decisions that can't be reversed.
Why customers choose one brand over another
"What is invisible to others today because your competitive advantage tomorrow." Good stuff Karina!
Marty Neumeier
Global branding leader and author
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B2B Media & Research
Independent initiatives exploring branding, consumer psychology, and strategic decision-making, from long-form research and publishing to real-world founder advisory.
"I'm very thankful to Karina for her insights and recommendations. Her perspective brought real clarity to our brand. She's an outstanding expert in her field, and it was truly great to hear her thoughts on our brand."
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Vitalik Vinnikov
Co-Founder, V&M Devs
"Karina had already done her homework on my project based on the material I shared. Her feedback was highly effective and concrete."
Jeremy Kemp
Co-Founder, Tech Waves
