Brand positioning powered by consumer psychology for growth
Helping B2B and SaaS leadership teams from Seed to Series B in competitive markets during critical growth phases.
Karina Karn
Fractional CMO
I decode the psychological patterns behind consumer choice and turn behavioural science into strategic brand positioning.
I use a structured positioning methodology and proprietary frameworks developed over a 10-year career as a senior marketing leader, working across B2B companies, global brands and growth-stage organisations.
This approach has been battle-tested and refined across sectors, from scaling businesses to established international brands.
_edited.jpg)
Consulting
GTM & Positioning Strategy
A focused, executive-level GTM diagnosis. You get absolute clarity on what’s blocking growth, what actually moves revenue and what to prioritise next.
Growth Strategy Advisory
Private advisory for leadership teams making high-stakes decisions that define market winners. Strategic clarity to turn critical choices into decisive, market-defining advantages.
Fractional CMO
Executive-level brand and growth leadership for teams navigating complex transitions.
Alignment across teams and markets, with long-term positioning and growth clarity.
Not ready for a full engagement?
A 90-minute High-Precision Intervention to identify critical blind spots affecting positioning, growth, or decision-making.
Why customers choose one brand over another
"What is invisible to others today because your competitive advantage tomorrow." Good stuff Karina!
Marty Neumeier
Global branding leader and author
_edited.png)
Thinking & Practice
Independent initiatives exploring branding, consumer psychology, and strategic decision-making, from long-form research and publishing to real-world founder advisory.
Mentor Venture
"I'm very thankful to Karina for her insights and recommendations. Her perspective brought real clarity to our brand. She's an outstanding expert in her field, and it was truly great to hear her thoughts on our brand."
_edited.png)
Vitalik Vinnikov
Co-Founder, V&M Devs
"Karina had already done her homework on my project based on the material I shared. Her feedback was highly effective and concrete."
Jeremy Kemp
Co-Founder, Tech Waves
